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The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In today’s world, this means a consumer sharing their opinions via online review sites like Google Places. Not only are reviews becoming a key factor with consumers, they also determine what order businesses …Continue Reading
There is no way I am trying to say your funeral home’s general price list (GPL) should be thought of as casually as a restaurant menu. I promise. But, I found an article this weekend explaining how graphic designers use color and placement to move diners to more profitable entrees and couldn’t help but see …Continue Reading
Guess what? adfinity is now a member of the Google Engage for Agencies program. What does that mean and why do you care? Well, Google Engage for Agencies helps train and support marketers like us who work with locally-focused small businesses. We had to sit through a training program that shows how Google advertising and …Continue Reading
adfinity is a full-service ad agency, so we purchase radio and television advertising for funeral homes (and other companies) nationwide. And during an election year – especially the three months leading up to November – it is pretty tough to get a spot on popular cable channels, let alone network, that doesn’t cost a fortune. …Continue Reading
Facebook surpassed 900 million active users worldwide last month and there are currently 155.7 million Facebook users in the United States. So, the majority of your community — and target market — is probably online. For funeral home owners, having a Facebook page is a tricky proposition. You want to have a presence, but what …Continue Reading
Did you ever want to be a novelist? Cartoonist? Reporter? When I was younger, I wanted to be a writer for Rolling Stone magazine. I could see myself traveling around the world, getting to intimately know the rock stars I wrote about. The only thing writing for Rolling Stone and working for a funeral home …Continue Reading
More in this video: Best Essays A typical phone call at adfinity goes like this: a funeral home owner calls and wants a newspaper ad promoting cremation. Doug or a project manager directs the person to our web site where they can see the library of more than 500 newspaper ads we have already created …Continue Reading